Marketing Managers, the Professionals Behind Brand Building

Guest Post By: Rashmi Karan

Do you think that you have the charm to attract the customers with your tactful talks, then you are a perfect candidate for the marketing career. Be it any business or industry, marketing is among the most important aspects to boost its economy. Marketing sounds very flexible and easy, but it is not as it looks like and has a purpose in businesses. Sales and marketing are among those departments, which operate 24 x 7 all the year round.  The competition is fierce and those working in the marketing divisions of the companies look at the best ways to attract customers and sell their products and services. Apart from the sales of the products, one thing, which is also very much required for the marketing profiles, is Trust!

Companies look out for the candidates for manager profiles who can help in the expansion of the business in the most positive ways. The profile of marketing managers includes a number of responsibilities and duties. Besides, they also are in direct communication with the owner of the businesses. The marketing management courses play a very important role in sharpening the skills of the professionals. Here is an outlook of the objectives of the marketing management programs and the career profile of marketing managers.

Aim of educational programs in marketing management:
The specialized programs in Marketing Management aim to help in training and strengthening the skills of professionals from different disciplines, as part of national or multinational organizations, manage to develop a strategic marketing management in the organization with a view of commercial development that contributes to the survivability of the enterprise.

The marketing management courses thrive to:

• Provide relevant knowledge about the tasks and responsibilities of marketing manager in customer-oriented organization.
• Developing managerial competencies that require Marketing Executive guiding business strategy for the consolidation and growth of the company in the market.
• Integrating the knowledge and experience of the professionals in order to build innovative marketing strategies and also learn its impact on the consumers.
• Use all the knowledge and experience gained in the education for developing a marketing plan that is immediately applicable in the organization or come up with a plan to guide the creation of a new business unit that sparks the interest of the professionals.

Occupational Profile:
Those who are specialized in the field of Marketing Management can work as:

• Manager or own self-business, be it advertising agency, public relations, design, among others.
• Consultant, Freelance Advisor or for companies that want to develop plans and strategies for advertising and promotional communication.
• Manager of a company or advertising communications.
• Director of advertising or communication areas of an organization.
• Chairman and Chief Executive in advertising agencies.
• Head of Brand in goods and services companies.

The Job description:
The marketing world is huge and offers a range of employment opportunities and the job description of each and every profile varies! It is based on the type of industry they are in and the overall size of the business. For every job profile, the requirement is different, and you need to born with those qualities such as creativity or sociability. Besides, you must posses meet some essential requirements, which include excellent communication skills, flair for writing, decision-making, problem solving, and ability to perform under pressure. The marketing job profiles demand the professionals to consider the long-term goals, such as establishing long lasting relationships with the customers. Apart from the above-mentioned requirements, the marketing managers must have the ability to lead the team and guide them to accomplish the business’s mission and vision.

About the author:

Rashmi Karan is a professional writer who loves to pen down the interesting topics of the education in India. She is currently writing articles for Shiksha.com, one of the best online education portals of India. She also offers useful advices in the related fields.

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Beforehand Preparation to Qualify Interview for Getting International Scholarships

Guest Blog By: Saurav Mishra

The increasing rate at which students fail to get scholarship for abroad study is alarming. Many a students are intelligent in their subjects, yet fail in the interview for scholarship . Read on this article to know the beforehand preparation of interview to get scholarship.

Finance is one of the common reasons blocking students from talking about going to study abroad. It is one of the biggest problems international students have to face. The situation gets worse when they do not get any financial aids and are pressurized to pay tuition and living expenses all by themselves. In fact, too often people consider it simply unaffordable. However, to study overseas can sometimes turn cheaper than studying at the home university. A number of possibilities have been allowed to finance your studies. The most important is scholarship for abroad study.

Yes, scholarships provide a big help to go to the college or university of your dream which you might not usually be able to afford. However, for some of the scholarships, you need to face personal interviews that are helpful for funding your education. Many a students get afraid of the interview which is nothing but just about their educational background, the purpose of studying abroad and the reason of choosing a particular subject etc. Here are some tips that will help you crack the interview and get international scholarships.

Don't be nervous but be yourself:
Don't get nervous and feel pressured while going for the interview. Don't bang upon impressing your judges or saying what they want to hear from you. Think that they have already recommended your name for the scholarship and just want to develop a conversation to know more about you. Usually the interviewers score on the ground that how effectively and impressively you understand their questions and answer them. Keep in mind to be relaxed and just normally talk about yourself and your views.

Be enthusiastic and absorb confidence:
Don't show any sign of low-confidence. You need to be confident in your answers so reveal your enthusiasm. Maintain the balance between confidence and overconfidence. Don't get overexcited to a point that you think of having a proper answer. Remember, examples ready in your mind are the sign of your confidence and enthusiasm of the subject matter. So be prepared with some examples in your mind, your enthusiasm will come through naturally. It is the skills of candidates to engage the judges with proper preparation.

Dress properly:
Your attire is the index of your personality. If there is dress code, no matter. In the case with no dress code, you should dress up with business attire. It is always good to wear nicer, it enhances your personality. Go from formal to casual than from casual to formal. For girls, dresses, skirts,  business suits, etc. are the better choice. For guys, they should wear slacks or dress pants, a dress shirt or collared shirt, a tie if they have one, and in some situations, a blazer or sport coat.

Practice makes a man perfect:
Remember, the interview will decide your scholarship for abroad study. So do well practice before appearing for the interview. Consult your counselor or career adviser to understand the questions generally asked in the interview. Ask them about your speaking style. Ask them to provide you some  sample interview questions and practice them. Enhance your speaking abilities by making practice. One of the best ways is to stand before a mirror or record yourself on a webcam. Thus, if you follow the given things, it will help you impress the judges and to be applicable to get scholarships to study overseas.

Beforehand Preparation to Qualify Interview for Getting International Scholarships

The increasing rate at which students fail to get scholarship for abroad study is alarming. Many a students are intelligent in their subjects, yet fail in the interview for scholarship . Read on this article to know the beforehand preparation of interview to get scholarship.

Written by: Saurav Mishra

Date published: 10/18/2013

8 / 10 stars

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The Factors Behind an Increase in Interest to Study In New Zealand

Guest Post By: Saurav Mishra

Want to study in safe, clean and green environment? New Zealand is the right place to be. The scenic landscape, biodiversity and environmental consciousness on offer for students have increased interest to study in New Zealand. All the factors required for undergraduate, postgraduate and research students provided by the universities have led to an increase in interest from international students as well.

The country presents a wide choice for students that provoke them to study here. In terms of higher education, it has got a further boost with the collaborative research being done in diverse areas in the centres of excellence located across universities. Those who study here find a complete freedom of learning and enjoy the opportunity to make their own identity. They have a diverse and multicultural experience.

In addition, ample of other draws are offered by the country such as a growing industry in diverse field, the process to apply for a graduate job, search visa and work permit, permanent residency, and so on. Top universities in New Zealand offer a complementary and friendly environment to international students so that they (students) can study their course in a peaceful and tolerant atmosphere. Indian students are often  astonished by the personal attention given to them by the faculty members and support staff.

Undergraduate program:
If you are looking for undergraduate programs from the top New Zealand university, you can apply for certification courses, Diplomas and Degrees in different study areas. Most popular Universities offer an array of undergraduate programmes to choose from. Applicants are not restricted to pursue the mainstreams of Bachelor of Commerce,  Bachelor of Arts and Bachelor of Science -   Visual Arts, Fine Arts or even  Bachelor of Planning, Bachelor of Architectural Study, Bachelor of Property and  Bachelor of Human Services are also some of the undergraduate programs that you can select from.

Postgraduate Courses:
For the postgraduate students, New Zealand offers masters and doctorate programmes. Some of the universities provide the postgraduate degrees based on a point system, which is the indication of the amount of study a student has undertaken. Its purpose is to fulfill degree requirements. However, you can apply for masters in engineering, management, commence, fine arts, music etc.

Meeting Requirements:
There are certain courses have pre-requisites. Students need to complete them before breaking into a such subject/ level of course. Foundation courses available at the universities enable candidates to bridge the requirements and meet with the pre-requisites. Besides, some universities offer programmes that you can complete through distance mode. For this course, you will be required to submit assignments online. Tutor and guidance are necessary to have to qualify the program.

Short term courses:
Apart from undergraduate and postgraduate programmes, you can also apply for short term course. Some technical and non-technical universities offer short courses that are designed to lay stress on practical and interactive learning with a strong emphasis on relevance to the industry demands. The purpose of these courses is to  enable applicants to get back into the workplace. Those who study the course enhance their competencies and turn capable to work with top organizations. Sometimes candidates enjoy the opportunity to earn while they learn.

Source: http://www.india.idp.com/new_zealand/home.aspx

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The Dos and Don’t of Studying in the US

Studying abroad can be an exciting and rewarding experience. However it can also be a daunting one. We've put together a list of dos and don’ts for studying in the US.

Don’t be put off:
Studying abroad can be a daunting prospect. After the initial excitement wears off, it can seem overwhelming. The application process for courses in the US such as GMAT, MBA and other conversion courses may be long and tiring, but these will be some of the best years of your life, so don’t be put off by the hard work.

Do make friends:
It might sound obvious, but make as many friends as you can. A foreign country can be a lonely place, but surround yourself with friends and it’ll be the greatest time of your life.

Don’t forget about visas:
If you come from the EU, borders might seem like nothing more than lines on a map. Due to the freedom of movement, you don’t need to worry about visas and in many cases you don’t even need a passport. But America is entirely different. Make sure you read up on the visa process well in advance.

Do put together a killer application:
There are many things to think about when you want to study in the US, but make sure you put together the best application you possibly can. Don’t overlook the importance of the entrance exam. There are entrance exams for pretty much every type of degree, and these scores are vital to the process.

Do try the local cuisine:
When you think of fine cuisine, Italy and France might be the first countries that spring to mind. But the US is a rich and diverse country when it comes to food. From the humble hot dog of New York to the killer Cajun food of Louisiana, every state has its own identity, and every single one is worth trying.

Do try out new sports:
As tempting as it may be to politely inform your new American friends that real football is played with the feet and is a far superior sport, don’t be that guy. Sport is a huge part of American culture and it’s not something to be missed.

Don’t forget about the degree:
Studying abroad is an experience in itself, but make sure you come out of it with a great degree. Every student faces a challenge trying to balance their work with their social life, but if you get this wrong you can seriously hamper your future career prospects, so don’t skip the library!

Beforehand Preparation to Qualify Interview for Getting International Scholarships

The increasing rate at which students fail to get scholarship for abroad study is alarming. Many a students are intelligent in their subjects, yet fail in the interview for scholarship . Read on this article to know the beforehand preparation of interview to get scholarship.

Written by: Saurav Mishra

Date published: 10/18/2013

Rated 5/5 based on 50 reviews

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The Five Essentials Skills of a Successful Web Designer

 Guest Post By: Saurabh Tyagi

In order to have a true brand recall one needs to reach out to its audience on every available platform through every usable channel and that includes Internet. However, what do you need to have a successful presence on the web? This post discusses the same.

A successful website designing takes more than just learning how to code, including eye-catching graphics and adding readable content to it.   Almost every other site has all of these components, and despite that only a few are able to register themselves in our memories for a considerable time.  Than what it is that makes a website special?

Here are some of the essentials of a successful web design.

1. Smooth Navigation:
When a layman uses a website what impresses him most is the ability to quickly browse through different pages of the site without starting all over again. The ability to quickly locate the information that we are looking for comes under the navigation part of the site and therefore, is undoubtedly a site’s most important asset. The most successful web designs weren’t loaded with flashy colors, and heavy graphics, neither were they a jumble puzzle to solve. Instead, the designs that are appreciated most are simple and easy to navigate.

The success of the website has a lot to do with how the navigation system is designed. The lion’s share of your web designing efforts should be dedicated towards planning and creating a structure for the site’s navigation system.  Different things that you will need to consider include placement, technology, style, usability and web accessibility.

Your home page should have a clearly visible navigation block while each link on the page should have a descriptive title. Visitor to your site should not have to scroll down for viewing the site’s navigation.  For large sites that are organized in a hierarchical and multi-level manner, it is essential that the site’s navigation allows users to get what they are looking for without too many actions and with as little efforts as possible.

2. Search Engine Optimization:
Even if you employed the services of the best website designer the success of your website still rests a great deal on a term that you might have heard of before; Search Engine Optimization. 99 percent of the websites are found through search engines like Google, Bing and others. If a search engine cannot find your website, there are very remote chances of it being successful. There are various SEO techniques that might require the services of an SEO expert. The first SEO rule is to have quality content on the website, which is plagiarism free.

As a web designer you should have the knowledge of white-hat SEO techniques and keyword related information, considering which keywords your readers will input in the omnipresent Google search box to find your website. There are many free tools who let you guess the current search trends, such as Google Adwords and Google Trends amongst others. Many professionals suffer from this misconception that SEO should be applied after the website has been designed. The truth is that a site must incorporate SEO principles right at the time when its design is being conceived.

3. A Mobile Ready Design:
Smartphones consumption is fast outpacing the number of desktop pc consumption in world. This also means that there is a shift in internet usage patterns of most users. It has been reported that a greater population is accessing websites through mobile devices than traditional desktop pcs. With mobile devices driving an increased amount of web traffic, it is a top priority for today’s generation of web designers to create a website that is as easy to navigate and read on a mobile device as on a desktop. And this is where responsive web design comes into picture.

Responsive web design takes into factor the device as well as browser independence of a website. What it really means is that the visitor should have the same experience while viewing the site on different devices like mobile phones and tablets, besides personal computers. While it is easier said than done as it will require a lot of technical expertise along with significant cost, if you want to future-proof   your website than taking these steps is eminent.

4. Social Media Integration:
The whole web is going berserk over social media. This is evident when we look at the monthly traffic reports of sites like Facebook, Tumblr, LinkedIn, Twitter, Pinterest, Google+ and others. These are the most visited sites of the web and therefore ignoring them is something that you wouldn’t want to risk. For ensuring the success of your site, not only you should promote it on social media but also integrate these platforms on into your website’s design. Almost every one of these sites offers an easy to integrate widget that provides a direct method to share your content.

5. Font:
As important are the bigger design elements such as graphics and navigation, the impact of fonts and typography on a website’s success should never be underestimated. Out of the thousands of fonts out there, choosing which would look best to the visitors is certainly a mind-numbing exercise, and should be given due attention. However, once you settle on a font, make sure to maintain a consistency throughout your website. Keep the headings visually different from the main paragraph test. Different attributes like font-size, letter-spacing properties, white-space and line-height should be given due consideration to keep the text readable and pleasing to eyes.

Thus, for becoming a successful website designer, you should have broad skill sets including designing aptitude, technical, and interpersonal communications. After completing a website designing course you can get good career opportunities in both private as well public sectors.

About The Author:

Having keen interest in Web designing and online marketing, Saurabh Tyagi provide freelance web designing services and occasionally writes on topics of interests like for leading education sites.

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Masters Degree Decides Students' Career Destination

A masters degree in engineering offers time to have profound insight and deep knowledge of the field. It enables you to not be off track from your goal perspective. It is the degree makes you stick to the career path.

Now, you did your graduate and are feeling not to have much knowledge to compete in this fast pacing life. It is a common situation and happens with many students. They feel lack of knowledge even after they complete graduation. They are in a fix whether to go for a job or opt for masters degree. If you are B. Tech and looking for masters, there is top M. Tech College in Delhi NCR. You can clear your doubts whether you should do M. Tech or not by reading this article, as it gives detailed account of advantages one can have after completing Masters.

Benefits of M. Tech:

It is a common saying that “higher degree means a better position with a better pay” and M. Tech is higher degree. In the time where specialization and broad knowledge brings better opportunities for jobs. Having masters in engineering will provide you wider platform for brighter future than others: be it job market, salary package, or any other future opportunities having impact on your career.  The degree prepares path, leading you to accomplish research and collect a PhD degree both in India and abroad. There are many government research organizations such as Defense Research & Development Organization (DRDO),  Indian Space Research Organization (ISRO) and others to recruit scientists. For them, masters degree is must to have.

More than that M. tech degree is also good for starting a career in teaching field. According to  AICTE, every person wants to become a teacher (basic lecturer) needs to have an M. Tech degree. One of the teachers teaching in  M. Tech College in Delhi NCR says that students studying masters experience better learning environment and faculty in colleges. Therefore, they get more opportunities to learn and explore. It is due to certain reasons - the number of specializations available in M. Tech program is much more and varied. For instance, IIT- Delhi offers specialization in Bridge Engineering. Also, masters degree adds excellence to education and weight CV.

Also the masters degree offers candidates good time to have an informed career choice and significantly decides their destination. Many times students make mistake in their graduation and by the time they come to known about this mistake time is gone. It makes them unavailable to find good job. But if they apply for Masters, they have two years to rectify their mistake and contemplate the right core of action. Really, if you are paling for masters from M. Tech College in Delhi NCR, you are doing the best and you will gain several opportunities for better career option.

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