Marketing Managers, the Professionals Behind Brand Building

Guest Post By: Rashmi Karan

Do you think that you have the charm to attract the customers with your tactful talks, then you are a perfect candidate for the marketing career. Be it any business or industry, marketing is among the most important aspects to boost its economy. Marketing sounds very flexible and easy, but it is not as it looks like and has a purpose in businesses. Sales and marketing are among those departments, which operate 24 x 7 all the year round.  The competition is fierce and those working in the marketing divisions of the companies look at the best ways to attract customers and sell their products and services. Apart from the sales of the products, one thing, which is also very much required for the marketing profiles, is Trust!

Companies look out for the candidates for manager profiles who can help in the expansion of the business in the most positive ways. The profile of marketing managers includes a number of responsibilities and duties. Besides, they also are in direct communication with the owner of the businesses. The marketing management courses play a very important role in sharpening the skills of the professionals. Here is an outlook of the objectives of the marketing management programs and the career profile of marketing managers.

Aim of educational programs in marketing management:
The specialized programs in Marketing Management aim to help in training and strengthening the skills of professionals from different disciplines, as part of national or multinational organizations, manage to develop a strategic marketing management in the organization with a view of commercial development that contributes to the survivability of the enterprise.

The marketing management courses thrive to:

• Provide relevant knowledge about the tasks and responsibilities of marketing manager in customer-oriented organization.
• Developing managerial competencies that require Marketing Executive guiding business strategy for the consolidation and growth of the company in the market.
• Integrating the knowledge and experience of the professionals in order to build innovative marketing strategies and also learn its impact on the consumers.
• Use all the knowledge and experience gained in the education for developing a marketing plan that is immediately applicable in the organization or come up with a plan to guide the creation of a new business unit that sparks the interest of the professionals.

Occupational Profile:
Those who are specialized in the field of Marketing Management can work as:

• Manager or own self-business, be it advertising agency, public relations, design, among others.
• Consultant, Freelance Advisor or for companies that want to develop plans and strategies for advertising and promotional communication.
• Manager of a company or advertising communications.
• Director of advertising or communication areas of an organization.
• Chairman and Chief Executive in advertising agencies.
• Head of Brand in goods and services companies.

The Job description:
The marketing world is huge and offers a range of employment opportunities and the job description of each and every profile varies! It is based on the type of industry they are in and the overall size of the business. For every job profile, the requirement is different, and you need to born with those qualities such as creativity or sociability. Besides, you must posses meet some essential requirements, which include excellent communication skills, flair for writing, decision-making, problem solving, and ability to perform under pressure. The marketing job profiles demand the professionals to consider the long-term goals, such as establishing long lasting relationships with the customers. Apart from the above-mentioned requirements, the marketing managers must have the ability to lead the team and guide them to accomplish the business’s mission and vision.

About the author:

Rashmi Karan is a professional writer who loves to pen down the interesting topics of the education in India. She is currently writing articles for Shiksha.com, one of the best online education portals of India. She also offers useful advices in the related fields.