Social media websites have
revolutionized our entire society, our culture, in short the whole world. The
impact of these websites cannot be denied as we can see quite visibly its
influence in our daily lives. From positive effects like connecting the whole
world, to severe consequences like the main tools for cyber crimes, social
media is affecting our society in many ways. Here is a picture of how deeply
social media websites have infiltrated our lives and impacted our society at
large.
Impact on
Politics:
We see that every politician and most
of the parties have their Face book pages and Twitter accounts in many
countries. These social websites have played a critical role in many of the
past elections as they are used to cultivate a particular image of the
politicians within the masses. Many politicians use Twitter to talk directly
with their voters to gain their confidence, many use Face book as their medium
to communicate with their followers. In short, these social media tools can be
a huge asset for a tech savvy politician.
Impact on
Education:
Numerous researches point out that
social media has had a deep impact on our education system. We see teachers and
parents communicating via Face book groups, we see students using YouTube for
educational purposes like watching and uploading tutorials. Many students also
use Face book to share resources and communicate with class fellows about
projects.
However, on the other side of the
picture, many students use social media to locate freelance writers and
academic writing agencies to buy their homework and use social media as a tool
for buying
custom essay online.
Impact on
Businesses:
It has become quite common for
businesses to use social media to advertise about their products, new
developments and to communicate with their clients. Social media acts as a
direct source of feedback from customers for strategy makers as they can get
direct feedback from their customers. Using this information, they can fine
tune their strategy as well as products to enhance their market share. A lot of
businesses agree that social media is a cheap and effective way to advertise
and communicate with customers and build brand image as well as reputation.
Impact on
Privacy:
It has been noted that after the
explosion of social media websites there has been a visible increase in
identity theft and cyber crimes. That is because a lot of the people post
personal and sometimes confidential information on these websites without
realizing that everyone has access to that information. Thus, giving a free
pass to the criminals to steal the information and use it as they please.
Moreover, no information once posted
is safe. Many companies run a check on their prospective employees and check
their social media pages/ posts. This background check can have a strong impact
on the candidates’ chances of getting the job.
This article highlights how our lives
are influenced by social media, now it is up to us if we try to maximize its
benefits or disadvantages.
